Epson has announced the new SureColor F370, a purpose-built dye-sublimation printer designed to make personalized product creation more accessible for makers, small businesses, schools and growing customization shops.
The compact printer combines a 13″ x 19″ print format, flexible media handling and multiple connectivity options in a footprint designed for creative workspaces. Epson also announced a new Sublimation Primer for Cotton, expanding the potential applications of dye-sublimation beyond traditional polyester materials.
==> Read Epson’s full announcement
What Is the Epson SureColor F370?
The Epson SureColor F370 is designed specifically for dye-sublimation printing. Its purpose-built design provides a straightforward workflow for producing transfers for personalized products without requiring a large-format production setup.
The printer supports 13″ x 19″ dye-sublimation printing, giving users additional print area while maintaining a compact footprint. This makes it suitable for home studios, small shops, classrooms and other creative environments where workspace may be limited.
Key Features of the SureColor F370
13″ x 19″ Printing
The 13″ x 19″ format provides additional space for sublimation transfers while keeping the printer relatively compact.
Flexible Media Handling
The F370 includes an auto-switching 150-sheet 8.5″ cassette and a dedicated 15-sheet 13″ x 19″ tray, allowing users to work with different media sizes. Expand output size without changing your workspace!
Multiple Connectivity Options
Wireless printing without a LAN cable, USB, Wi-Fi Direct and mobile printing provide flexible ways to send jobs. The F370 supports compatible iPad and mobile devices as well as Mac and Windows computers. Built-in mobile printing support: Apple AirPrint® and Mopria®.
Guided Setup and Operation
A guided touchscreen setup and intuitive controls are designed to help users get started with sublimation printing. Transfer paper modes provide optimized settings for different fabric and hard-goods workflows.
Genuine Epson Dye-Sublimation Inks
The F370 uses genuine Epson dye-sublimation inks designed to produce vibrant, durable color and reliable printing performance. A full set of 140 mL ink bottles comes with the printer including:
- Cyan
- Magenta
- Yellow
- Black
Expanding Sublimation With Cotton
Alongside the F370, Epson announced its new Sublimation Primer for Cotton. According to Epson, the liquid solution is designed to enable sublimation on white and light-colored cotton garments.
The addition of a cotton primer gives creators and small businesses another potential option for personalized apparel while extending dye-sublimation workflows beyond traditional polyester substrates.
A Compact Option for Dye-Sublimation Printing
For creators and small businesses considering dye-sublimation printing, the SureColor F370 brings together a compact design, 13″ x 19″ capability and flexible connectivity in a printer specifically engineered for sublimation.
Looking to add dye-sublimation printing to your workspace or business? Click Here to learn more about the F370 and its capabilities.
Built for Growing Businesses
Lower intervention. More productivity.
- Large ink tank system reduces refill frequency
- High Capacity 140-mL bottles with Auto-Stop Technology for easy ink refilling without the mess
- Long shelf-life of 2 years unopened
- Ink Safety with Oeko-Tex ECO PASSPORT certified inks (When applied to fabric and appropriately fixed, garments have been determined safe for use by adults, children, and babies)
- Bundled full-set of inks included for quick startup
Expand What You Can Create
Grow your product offerings with minimal investment!
- Adult Apparel with larger graphic areas
- Cushions and pillows
- Spirit Towels
- Large Tote Bags
- Flags
- Photo panels and rigid items
Availability and Pricing Expectations
Epson says The SureColor F370 and Sublimation Primer for Cotton will be available in November 2026 for $999 (MSRP) and $149.95 (MSRP). The printer includes a one-year limited warranty and access to Epson technical support.
Product information in this article is based on Epson’s Sept. 23, 2026 announcement and product information provided by Epson. Specifications, availability and pricing are subject to change.
IT Supplies is your one-stop shop for everything you need to achieve the perfect print. We partner with top manufacturers to bring you the best in printing technology, including Eco-Solvent, Latex, UV, and Aqueous printers from EPSON, HP, and Canon. Our lineup also features a wide selection of Dye-Sublimation, DTF, and DTG printers from EPSON and HP. Explore our full range at www.itsupplies.com or by giving us a call at 1-800-771-9665!
