HP Latex Printer Guide 2025: Compare Models, Features & Pricing

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Wide-format printing has come a long way in the past decade, and HP’s Latex printer lineup is proof of that evolution. What began with a single 61-inch printer has now grown into a powerful family of 64-inch roll-to-roll models, each designed to meet different business needs.

In 2025, HP officially phased out its Gen 3 printers and introduced Gen 4 technology across the entire lineup. That means brighter colors, broader media compatibility, and smarter features to help print shops scale efficiently. However, with eight different HP Latex printers now available, along with optional print-and-cut bundles, choosing the right model can feel overwhelming.

This guide breaks down every model in the current HP Latex family, from the entry-level HP Latex 630 to the powerhouse HP Latex 830W, so you can confidently select the printer that best suits your business needs.

The Evolution of HP Latex Printers

Ten years ago, there was just one Latex printer in HP’s lineup. By 2023, the family expanded to 15 unique SKUs, but 2025 marks another turning point: the retirement of Gen 3 models and the full embrace of Gen 4 ink technology. Check out our video on the retirement of the HP Latex 300 Series here.

So, what makes Gen 4 inks such a big deal?

  • 20% larger color gamut thanks to increased pigment.
  • Lower curing temperatures allow compatibility with heat-sensitive materials.
  • New overcoat cartridge, giving you control over scratch resistance or better bonding to laminates.
  • CMYK, LC, and LM ink setups across all models.

Whether you’re printing high-quality graphics on delicate textiles or running high-volume banner jobs, Gen 4 inks offer flexibility and durability.

2025 Lineup: 8 Roll-to-Roll Models

Here’s the biggest change: HP no longer offers a 54-inch Latex printer. Every model in the current lineup is a 64-inch wide-format printer.

The family is now simplified into eight main SKUs:

Let’s break them down one by one!

HP Latex 630 & 630W: Affordable Entry-Level

The HP Latex 630 is the entry point into the Latex family, priced at $16,445 (before promos). It’s aimed at small sign shops that need versatility without breaking the bank.

Key Features:

  • Prints 150 sq ft/hr in 6-pass Standard Quality mode.
  • Equipped with HP Pixel Control for smoother gradients and color consistency.
  • Inks sold in 1L cartridges at $164 each (~$0.16/ml).

But here’s the catch: to meet all customer needs, many shops opt for the HP Latex 630W, which adds white ink capability.

Why White Ink Matters:

  • Print on clear films, metallics, and colored substrates.
  • HP’s zero-waste white ink system means no ink is wasted during idle times.
  • Printheads are stored in an onboard rotation chamber to stay fresh.

Pricing:

  • HP Latex 630W costs $19,745 (before promos).
  • Same speeds as the 630, with white ink speeds up to 64 sq ft/hr in Spot White mode.
  • Supports three-layer printing (Color – White – Color) for advanced applications.

HP Latex 730 & 730W: Production Workhorses

If you need more speed, step up to the HP Latex 730, priced at $21,845 (before promos).

Why it’s faster:

  • Double the number of color printheads compared to the 630.
  • 6-pass speed mode: 226 sq ft/hr.
  • 8-pass mode (best balance of quality and productivity): 183 sq ft/hr.

For businesses needing white ink at higher productivity, the HP Latex 730W is the clear winner.

HP Latex 730W Highlights:

  • Price: $26,595 (before promos).
  • Two white printheads for faster white ink production.
  • Spot White mode at 183 sq ft/hr.
  • Offers an advanced five-layer white mode, not available on the 630W.

This makes the 730W ideal for shops running high-volume white ink jobs on specialty materials.

HP Latex 830 & 830W: Flagship Printers

At the top of the Latex family sits the HP Latex 830, designed for maximum speed and lowest ink cost.

HP Latex 830 Features:

  • Price: $32,345 (before promos).
  • Prints 269 sq ft/hr in 6-pass mode.
  • 15% faster than the 730.
  • Bulk ink boxes (3L for $354) reduce ink costs to $0.11/ml—HP’s lowest cost per print.
  • Ideal for high-volume shops focused on profitability.

And for those who need everything: speed, bulk ink, and white ink, the HP Latex 830W is the ultimate solution.

HP Latex 830W Benefits:

  • Price: $34,595 (before promos).
  • Same bulk ink savings as the 830.
  • White ink modes are identical to the 730W.
  • Spot White speeds at 183 sq ft/hr.
  • Frequent rebates (up to $6,000) make this a surprisingly affordable high-end option.

For businesses running 24/7 production and specialty applications, the 830W is the flagship you can rely on.

HP Print & Cut Plus Bundles

HP also offers integrated print-and-cut solutions for shops needing contour cutting for stickers, wraps, or decals.

Available Bundles in 2025:

  • HP Latex 630 Print & Cut Plus Bundle – $22,095 (before promos).
  • HP Latex 630W Print & Cut Plus Bundle – $25,745 (before promos).

Both bundles include HP’s 64-inch Plus Cutting Solution with barcode workflow integration. Print your design, feed it into the cutter, and let the system handle registration automatically, freeing your printer for the next job.

Want more power? You can still create a custom bundle with the 730 or 830 series plus an HP, Graphtec, or Summa cutter.

Pricing, Promos & Rebates

One important thing to note: HP promotions change monthly. They often include:

  • Rebates for trade-ins.
  • Event-based promos (trade shows, demos, webinars).
  • Stackable savings (some offers can be combined).

That’s why list prices are only a starting point. Always check with an HP dealer (like IT Supplies) to get the most up-to-date rebates.

Which HP Latex Printer is Right for You?

Here’s a quick breakdown based on business type:

  • Small Shops / Entry-Level → HP Latex 630 or 630W.
  • Mid-Sized Shops Needing Speed → HP Latex 730 or 730W.
  • High-Volume Production → HP Latex 830 or 830W (bulk ink = lower costs).
  • Shops Printing on Specialty Media → White ink models (630W, 730W, 830W).
  • Shops Needing Stickers & Wraps → Print & Cut Plus bundles.

FAQs About HP Latex Printers

Q: Are all HP Latex printers now 64 inches?
Yes, as of 2025, HP no longer offers 54-inch models.

Q: What’s the difference between the “W” models?
“W” indicates the addition of white ink capability for specialty applications.

Q: How do Gen 4 inks improve performance?
They provide a wider color gamut, lower curing temperatures, and the flexibility to add or disable a scratch-resistant overcoat.

Q: Which model has the lowest ink cost?
The HP Latex 830/830W with bulk ink boxes offers the lowest cost per ml (~$0.11/ml).

Final Thoughts

The 2025 HP Latex printer lineup is leaner, faster, and more versatile than ever. Whether you’re a small shop looking for a reliable entry-level solution or a large-scale operation demanding maximum productivity, there’s a model designed for you.

Ready to take the next step? Explore the full HP Latex lineup: 👉It Supplies – Latex Printers | Wide Format | HP

IT Supplies is your one-stop shop for everything you need to achieve the perfect print. We partner with top manufacturers to bring you the best in printing technology, including Eco-Solvent, Latex, UV, and Aqueous printers from EPSON, HP, and Canon. Our lineup also features a wide selection of Dye-Sublimation, DTF, and DTG printers from EPSON and HP. Explore our full range at www.itsupplies.com or by giving us a call at 1-800-771-9665!

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