Today, we bid farewell to a true legend in the printing world—the HP Latex 300 Series. For the past decade, this series has been an essential part of the industry, transforming the way we print and inspiring countless professionals with its capabilities. It’s with both gratitude and nostalgia that we honor the 3rd generation of HP Latex printers: the 310, 330, 360, 370, 315, 335, 365, 560, 570, and even the 110 and 115. Let’s take a look back at how this remarkable series reshaped the industry and look ahead to the future of HP Latex technology.
A Revolutionary Step Forward in Printing Technology
In 2013, HP introduced the initial HP Latex model—a single 60” printer that, while impressive, was far from the refined technology we know today. Fast forward to April 2014, and HP unveiled the Latex 360, setting a new standard for what printers could achieve. Here’s what made this series a groundbreaking game-changer:
- Optimizer Technology: This “magic fluid” allowed ink drops to adhere without smudging, enabling curing outside the print zone and at lower temperatures—a revolutionary feature at the time.
- Built-in i1 Spectro: An onboard spectrophotometer allowed for in-printer profiling and calibration. This was, and remains, a standout feature that gave HP a technological edge.
- Advanced Touchscreen Panel: With a display the size of an iPad, HP Latex 3rd generation printers allowed users intuitive control at their fingertips, surpassing the simpler, button-based interfaces of competitors.
- Ink Collector Kit: This addition expanded media versatility, allowing users to print on fabrics and mesh, bringing new possibilities to the market.
- Automated Maintenance Cartridge: The single maintenance cartridge automated essential upkeep, eliminating the need for daily, weekly, or monthly maintenance that other printers required.
- Web Connectivity with Instant Media Profiles: A vast media library was just a click away, enabling users to download profiles instantly and start printing with ease.
The result? Each advancement alone was impressive, but together they created a generation of printers that reshaped the industry. In just a few years, the HP Latex 300 Series went from a niche market to becoming a leader in print technology, claiming the top market share and earning its place as an icon.
The End of an Era: The Legacy of Gen 3 HP Latex Printers
With HP officially discontinuing the 115, 315, 335, and 365 models, it marks the end of an era for the HP Latex 300 Series. Though these models will no longer be available for purchase, their legacy will live on in the countless print shops they have empowered. HP will continue to provide service, support, inks, and print heads for the 3rd generation Latex printers, so current owners can keep running smoothly.
While we’ll miss seeing new units of these iconic models, we choose to celebrate the impact Gen 3 Latex printers have made and the advancements they introduced. They may no longer be in production, but their influence remains in the new generation of Latex printers.
The Future of HP Latex: Passing the Torch to Gen 4
Although Gen 3 Latex printers have left an indelible mark, HP’s commitment to innovation continues with the new 4th generation of Latex printers—the Latex 630, 700, and 800 models. These printers take what made Gen 3 legendary and expand upon it with new features, including:
- White Ink Printing: Offering enhanced versatility for unique media and creative applications.
- Lower Curing Temperatures: Further expanding media compatibility and improving energy efficiency.
- Enhanced Print Head Architecture: For more precise and reliable output.
- Anti-Scratch Overcoat Channel: Adding durability to prints for longer-lasting, resilient results.
The Gen 4 HP Latex printers build on the legacy of the 300 Series, pushing boundaries and offering even greater capabilities for today’s market needs.
Celebrating the Journey and Looking Ahead
As we close the chapter on the HP Latex 300 Series, we’re grateful for all it has brought to the world of printing and look forward to seeing the innovations Gen 4 will bring. Whether you’ve been on this journey with HP Latex printers for years or are just beginning, we’d love to continue it together. Subscribe to our channel and stay connected for the latest in HP Latex technology—it’s what the HP Latex 300 Series would have wanted.
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