Top 7 Reasons to Upgrade to Gen 4 HP Latex: 630, 700, & 800

Are you considering upgrading your latex printer? Look no further than HP’s Gen 4 Latex Printers. In this blog, we will explore the top seven reasons why you should consider upgrading to HP’s fourth-generation latex printers (HP Latex 630, 700, & 800). Whether you are already familiar with latex printers or are exploring them for the first time, HP’s Gen 4 printers offer new features and advantages that will take your print shop to the next level.

Reason 1: Twice the Pigment Load

HP’s Gen 4 latex inks contain two times more pigment load than the previous generation. This means more vibrant colors at higher speeds and less ink needed to achieve the same color results. The increased colorant in each drop leads to improved image quality and richer hues, setting the foundation for the benefits we will discuss next.

Reason 2: Whiter and More Opaque

HP’s Gen 4 white ink is the whitest and most opaque white in the industry. Unlike UV white inks, which tend to shift color when exposed to sunlight, HP’s white ink remains stable over time. This ensures that your whites stay white, without any yellowing or changes to the white point of other colors layered over the white underbase. HP’s white ink is also on-demand, reducing waste and providing consistent results.

Reason 3: Improved Image Quality and Color Stability

HP’s Gen 4 print heads bring dramatic improvements in image quality and color stability. The internal micro recirculation system keeps the ink moving and fresh inside the print head, ensuring optimal jetting performance. Additionally, the redesigned nozzles, shaped like a figure 8, enable more precise ink drops, resulting in sharper text and better image quality.

Reason 4: Long-Lasting Print Heads

HP’s Gen 4 print heads have an expected lifespan 1.5 times longer than the previous generation. These more durable print heads deliver more stable and repeatable color over time, reducing the need for frequent replacements and ensuring consistent print quality.

Reason 5: Lower Curing Temperature

HP’s Gen 4 printers can cure inks with 35% less heat, as low as 150°F. This lower curing temperature expands the range of compatible media, allowing you to print flawlessly on paper-based poster stock and heat-sensitive films. Say goodbye to limitations and explore new possibilities with HP’s Gen 4 latex printers.

Reason 6: Tiling Optimization Mode

When it comes to tiled jobs that require precise color matching and print lengths, HP’s Gen 4 printers offer a tiling optimization mode. This mode allows the printer to stabilize its heat settings before starting to print, ensuring consistent color and tile geometry. If color accuracy and tile alignment are critical to your projects, the tiling optimization mode is a game-changer.

Reason 7: Convenient Job Management

HP’s Gen 4 printers feature an onboard job queue and display panel that allows you to easily print and reprint jobs directly from the printer. Past jobs are automatically held in the queue history, eliminating the need to rip and process the job on your PC. You can also prioritize new jobs by changing the order in the queue, ensuring that urgent projects take precedence.


These are the top seven reasons why you should upgrade to HP’s Gen 4 latex printers. The Latex 630, 700, and 800 printers offer different features within the Gen 4 family, so it’s important to understand the differences before making a decision. If you have any questions or want to see HP’s latex printers in action, feel free to give us a call or visit our Chicagoland demo center. Upgrade to HP’s Gen 4 latex printers and take your print shop to new heights!

Shop HP Latex:
https://www.itsupplies.com/latex-printers

Still have questions regarding the HP Latex printer lineup? Call 1-800-771-9665 and ask to talk to one of our commercial sales specialists or visit our website https://www.itsupplies.com.

IT Supplies is your single-source solution for everything relating to the perfect print. We represent some of the top manufacturers in the industry. Our full lineup includes Eco Solvent, Latex, Flat Bed, and Aqueous printers by EPSON, HP, and Canon. We also carry a large selection of Dye-Sublimation and DTG Printers by both EPSON and HP. Visit us at www.itsupplies.com